Rob Nicholas has worked in the Gulf meetings and events industry for eight years, having assisted in the development of the first specialist publications for regional meeting and event planners – branded ‘MICE’ until late 2007 when they were redeveloped to adopt the pre-fix ‘Meet’. These include the bi-monthly meetme (Meet Middle East) magazine and annual destination guides meetdubai, meetabudhabi, meetoman, meetjordan, meetegypt, meetqatar, meetbahrain, meetmorocco and meetsaudiarabia. NPI also produces Concierge magazine and a number of other titles spanning leisure, tourism and real estate. Prior to working at NPI, Rob spent five years working in loyalty marketing.